Packaging Analysis: J Lally

In this post I'll be analysing packaging that I particularly like and find interesting, along with possibly using it to inspire my own project. 

The packaging I've chosen is for the brand J Lally, which produces snack products.

This packaging was designed by Retail in Motions, a company that focuses on travel retail in particular. A combination of photography and illustration has been used to create interesting, travel inspired visuals out of the product itself. Die cuts have also been used to help create these visuals, but another benefit of them is that the buyer can see the product. These images give a fun, childish feeling to the packaging. However the neutral colours and the simple, subtle typeface retain the feeling of sophistication needed to get buyers to trust the product rather than ignoring it because it looks silly and utterly ridiculous.

I think that because these products are sold on plane and ferries, they have designed in such a way that they appeal to everybody. The illustrations/photography will appeal to both adults and children because it is simple but still engaging and a pleasure to look at. Whilst the colour scheme will appeal to adults particularly because it gives the product an air of maturity.